Plush toys market prospect
Plush toys have a broad market and have great prospects for development both at home and abroad, especially plush stuffed toys and Christmas gift toys. There are many bases for the production of plush toys and plush toys in my country, including Guangzhou, Zhejiang and Jiangsu in the south and Shandong in the north. The major international consumption countries and regions are mainly concentrated in Europe, the United States, Japan, South Korea, Taiwan, Hong Kong and other places. Domestic export ports are mainly concentrated in Shenzhen, Shanghai, Qingdao and other ports. It has created considerable foreign exchange income for the country every year.
China's per capita toy consumption level is relatively low, but with the rapid development of my country's national economy and the continuous improvement of household living standards, the amazing potential of China's toy market will gradually show. According to a foreign survey, plush toys are the first choice for European parents to choose toys for their children. The European per capita spending on toys ($144) is much higher than that of developing countries such as China and even Asia ($13). It is the second largest toy consumer market after the United States ($340), while the per capita toy consumption in Asian countries is less than one-tenth that of Europe. According to a survey by the China Toy Association and the China Social Survey Office, there are 286 million children and adolescents under the age of 14 in China. Their per capita annual toy consumption is only 20 yuan ($2.4) to 30 yuan ($3.6), far below the level of Asian children's per capita annual toy consumption of 13 US dollars and the world's per capita annual toy consumption of 34 US dollars.
If China's toy consumption reaches the Asian average, the market size is expected to exceed 30 billion yuan. In addition, the "China Toy Market" comprehensive survey report published by the Hong Kong Trade Development Council predicts that the mainland toy market will grow at an annual rate of 40% in the future, and by 2012, the sales will exceed 100 billion yuan.
According to relevant data, there are 380 million children under the age of 16 in my country, of which only children account for 34% of the total number of children, reaching 129 million. Among children's total consumption, children's toys increased from 5% in 2011 to 8% in 2012. These data show that the domestic plush toy market has broad prospects and great potential.
